Is The Vision to Value System™ a sales methodology?
The System has no current dreams of being a sales methodology, but it is certainly based on the same principles and research that underlie the best sales methodologies around. In that respect, it is a good match for any serious sales methodologies.
Large sales-savvy companies will find that The Vision to Value System™ solves some rankling challenges that their sales training or sales method hasn’t addressed. Small companies just getting started on their sales performance road may find enough sales “know-how” built into The Vision to Value System™ to give them a solid, running start. Later, they can also try out any serious sales methodology and it will be a good, natural relationship.
Is The Vision to Value System™ about sales or is it about marketing?
Ah. Is that horse not dead yet? The whole point is that there are sales things that are just sales things and marketing things that are just marketing things. But the magic happens when they hold hands, right? It is only one part of who they are as individuals – but it is the place where the relationship starts and grows.
How is this different from general business, management or marketing consulting?
Great question. In the consulting industry “white page consulting” means a consultant goes into a client engagement with a clean white page and figures it out as she goes. It takes a lot of smarts to do that, and I tip my hat to fellow consultants. The Vision to Value System™ is … a system. The process is shared with you up-front so you know exactly what you are buying and how it will play out. The potential results are directional – they are there for your company to the degree that your company has the potential to achieve them with our help. You’ll see of deliverables: examples from other companies and visions (like sugarplums) in your head. Does that help?
How do I know if The Vision to Value System™ is for my company?
If you “Agree” with two or more of these six statements, it’s worth your while to have a Creating Value Conversation with our Founder and Creator, Susan Englehutt. It will be a 30-45 minute conversation with someone who speaks your language.
The six statements are:
1. My vision for the company, sales or marketing is not fully operationalized.
2. My company’s products and services are not that different from my competitors, when I get right down to it. Or they’re so new that it is difficult to explain them and engage new prospects.
3. We are not having enough conversations with cheque-writing decision makers, and it’s a chronic problem among our executives and sales people. There’s a definite cost to our margins and our market share.
4. Sales and marketing are not holding hands in our company. We are wasting marketing investments.
5. We sell something that is more complex than a pencil but less sophisticated than the Canada Space Arm.
6. I have a spidey sense that we need to make a change in sales and marketing.
Are you still interested?
Next step: Contact us.